The art gallery as a place to foster a sense of social identity
Autor
Sowa, Aleksandra
Gosztyła, Marek
Opublikowane w
Technical Transactions
Numeracja
Vol. 123, iss. 1
Data wydania
2026
Miejsce wydania
Warsaw
Wydawca
Sciendo
Sekcja czasopisma
Architecture and Urban Planning
Język
angielski
ISSN
0011-4561
eISSN
2353-737X
DOI
https://doi.org/10.37705/TechTrans/e2026003
Słowa kluczowe
museums, culture, works of art, workshops, integration, social bonding
Abstrakt
The article presents the results of sociological research, which were taken into account in the selection of means of architectural shaping of the architecture of art galleries.
The aim of the study was to present how the residents of Rzeszów and the surrounding area perceive cultural institutions, to determine what architectural and urban planning solutions potential visitors to art galleries expect, and to examine the impact of cultural institutions on social integration. A survey was used as the research method to find out the opinion of the study group. The study was also intended to identify the criteria used by respondents when choosing cultural institutions. The study proved that active participation in artistic activities can contribute to the creation of social bonds and help combat loneliness and depression. Respondents pointed to the ineffective marketing activities of cultural institutions and the lack of effective communication about opportunities to participate in workshops as reasons for low attendance. In addition, visitor preferences were analysed and the marketing campaigns of cultural institutions in Rzeszów were evaluated. Respondents chose social media as their main source of information about cultural events. At the same time, they highlighted their uncertainty about the information obtained. Factors influencing the choice of cultural institutions were identified, including attractive exhibitions/performances, ticket prices and familiarity with the author/actor/creator. The results show that the group of respondents interprets the concepts of social bonds and social integration in an ambiguous way. Nevertheless, the study demonstrated that social integration through art is viewed positively by respondents.
The results of sociological research became a key premise for the development of a modern art gallery in Rzeszów. The architectural design also emphasised the value of the historical site.
